Monday, February 04, 2008

Microsoft May End Google's Monopoly

Some people have asked our thoughts about the recent Microsoft buyout offer for the Yahoo! search and brand. While it may be a bit sordid to think that a software company that borders the line of a monopoly now stretches into a new advertising search farm approach like Google we think this might open competition. Google’s veritable stranglehold on search advertising is a monopoly and its “don’t be evil” attitude just has never taken hold for the company. Payback may be webmasters payday and an advertiser heyday.

Google is a monopolistic advertising link farm, the largest, whose fascist like policies against websites veils the fact that it offers no more than a homogenous mix of fabricated web sites with Google advertising that exist solely for Google’s adsense in the vast majority of search results.

Google’s lack of programming skills or investment in it is played off against the webmasters with rules and penalties for jamming a system fraught with failures. Rather than program properly Google chooses to browbeat its large farm of webs with ranking in its search as the prize. A case in point is the inability to implement real video search. Google’s answer is to demand properly laid out xml scripts of the video contents so it is “searchable.” Therefore they will add “video search” as a capability? With the possibilities of word stuffing and fraud in such an idea Google will spend its time and money ferreting out the good, the bad and the outright ugly. Why not program a real video search?

If you try to get ahead you are banned. If you make a mistake you are exiled forever. Content is specified in its character and presentation and even keywords are suggested through Google’s Webmaster tools. The only way they can work is using secrecy with both advertisers and publishers. Charging one a secret sum to the advertiser and cutting a slice of profit to the publisher, but no one knows what percent might be except the Googlebot.

Google puts blind paid links on websites. Links you have no control over are put on your site and I have seen the same mortgage, loan, and garbage links on music sites, clown makeup on political sites, and retirement homes on film sites. Google penalizes web sites who sell links from their competition. Doesn’t that reek of monopoly?

There are many agents who middle links to websites where you CHOOSE whom you link with and communicate direct if you want. You set the price and the buyer agrees. You know what the link is and you put it on your site. You know what you earn and the commission you pay.

Who is really selling a pig in a poke?

Google is a monopoly. Anyone with 80 percent of the market (like MS for software) is a monopoly and Google is no different. The enemy of my enemy is my friend. Who else is up for making competition? Go MICROSOFT!


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