Google, that massive advertising link farm, has taken the next step in its monopolization of Internet revenue generation by demanding its affiliates stop selling links outside Adsense. It’s recent penalization of sites selling links directly or through link exchanges is a case in point for government intervention into a monopoly. Any of Google’s affiliated sites must buy links through Google’s own Adwords or the site is banned from the primary search results and it’s “Google Page Rank” dropped drastically. The results are far less traffic and far less revenues for website owners. The practice is monopolistic in so far as it skews its search results in favor of those that buy from them, affiliates of their advertising network, and affiliates of its link farm. The public is defrauded into thinking that Google is a search engine as it expands its advertising link farm using heavy-handed gold shackles on websites and presenting in it’s primary search results its own properties and those of its affiliates.
While the slick media propagated through the Google PR machine tries to paint a very democratic process and the image of a search engine, the reality is far different. It’s recently adopted motto of “Don’t be evil” mere lip-service to a duped public as it continues to obscure it’s real schemes of complete domination of content and traffic.
For years Google has dictated the terms of websites style and appearance. Frowning on the artistic in favor of the easily searched text. In fact the reason such rules for laying out websites exist is solely for the incompetence of the programmers at Google to search or allow alternative ways to get information on a site into their engine. Flash sites are ignored rather than making an effort to index them. Penalized for creativity the Internet has been forced back to the initial dark ages of html based pages so that the crippled search engines could pick them up.
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Tek Talk | google | paid links | gadgets | widgets | seo | marketing
Sunday, December 16, 2007
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